Pop-up shops have been all the rage for small and big businesses alike over the last few years. The ‘here today, gone tomorrow’ premise of a pop-up means the retailer can create a highly-impactful, long-standing impression with visitors and potential customers. Of course, an important part of creating a memorable pop-up shop is the way the goods and/or services are displayed. Having eye-catching interior decor and stylish furniture is a must. Juno Hire has worked with a range of successful pop-up shops, utilising our line of event furniture hire pieces for a variety of styles. Here are a few of our favourite London pop-up shop collabs…
For Digital Marketing company Weekend:IN’s pop-up shop, ‘Pop:IN’, we created a chill-out area in their Shoreditch store using our Dinky seating range in cute pastel shades Dusky Blue and Millenial Pink, which went perfectly with the brand’s aesthetic. Our Hairpin Coffee Table went alongside the seating and made a chic surface for decorative pot plants and craft activities and complimentary drinks for the guests. Our hirable tables come in all shapes, sizes and styles and are multi-purpose too. Take our Cappuccino Console Table, for example, which works just as well as a bar as it does a product display table, check-out desk or coffee-station. The Poseur Table, which is classically a bar table, can be interchanged for a plinth too.
At the modern banking service Klarna’s recent pop-up, our Dinky Armchair sat nestled within a gorgeous pink and floral setting, highlighting the brand’s eye-catching pink branding. By matching the event furniture and interiors with a brand’s logo and overall visual identity, you can create a more immersive and memorable experience for the customer. A great example of this would be Glossier’s pop-up shops; their interiors are so stunning they nearly outrival the actual products on the shelves! The result? A higher footfall and a higher chance of photos being snapped and uploaded to Instagram, thus spreading the word in a matter of seconds.
Our brightly coloured Sophia Armchair in Red and Electric Blue Dinky Sofa were put to good use at Lazy Oaf’s pop-up shop which raised awareness for Mental Health Awareness Week. The brand worked with Time to Change to create a series of clothing with the aim of destigmatising conversations around mental health. Lazy Oaf is known for bold colours and prints, so our eye-catching seating range fit the bill for this event.
We have many other multi-purpose furniture hire pieces that would work perfectly for a pop-up shop. Just take a browse of our site. And don’t forget our bars can double up as DJ booths too; a great addition for a pop-up’s launch event!
Juno Hire provides bespoke, design-led, high-quality bar and furniture hire for pop up shops, or for any function, party or event. We currently offer our furniture hire services in London and surrounding areas. Get in touch at [email protected].
Posted on 8th October 2019