Everyone is their own personal photographer now thanks to the likes of Instagram, but what is it that gets people snapping happily away on their phones and uploading to their profiles? It’s important to ponder this question when organising an event. Social media aficionados tend to stick to a theme or aesthetic within their feeds and these rules also apply suitably to when you’re organising the decor, style and message of your event (as touched upon in our previous blog post here). For today’s post we’ve compiled some of our favourite tips on how to make your event go down a storm on Instagram. Read on and watch the likes flood in…
Our first tip on making an Insta-worthy event may seem like an obvious one but that’s because it is the most important to get right! You may already have eye-catching interiors for your event (more on this in point two) but to really guarantee photo-taking, create specific spaces for Instagram snaps. These could be areas including backdrops or selfie mirrors (perfect for getting guest’s OOTD in there too). Plus, photo booths are always a winner! The aesthetic and branding within your venue should be consistent throughout so that it is easily recognisable in pictures. Practically speaking, your venue should be kept clean and free of mess; having an overly-cluttered event space, or alternatively, a sparse one, will inevitably deter photo opportunities.
Tying in nicely with point one, but on a subtler note, is having eye-catching interior pieces throughout your event space. Statement furniture, decoration, artwork and installations will undoubtedly have guests tapping for their camera apps. The famed restaurant, Sketch London, wouldn’t be the same without its iconic dusty pink couches and armchairs. Its inventive installations and artwork always keep the venue popular both on and off Instagram. Furniture in bold colours, prints and fabrics is a sure way to create key shots of your event.
You can easily keep a tab on how your guests are responding to your event on Instagram by creating an event hashtag. Your hashtag should be specific enough for it to stand out in the sea of other tags and be catchy and memorable for attendees. Having #NewYearsParty2017 as your event hashtag, for example, is far too general. #SarahsNewYearsBall is perhaps better suited as it names the event and includes the main purpose of it; New Years Eve. It means that you have all of your guests images in one place to browse through the morning after. Promote your event hashtag to guests by including it on the invites, menus, backdrops and selfie mirrors.
Last but not least, tag your photos. Tagging your guests helps to grow both your network and theirs and subsequently your Instagram audiences also. Tagging your venue and where you bought or hired your interior pieces helps to promote the businesses used and will get the attention of other brands too. Soon you may even find companies wanting to help out for your next event; all from a simple Instagram post!
Juno Hire provides bespoke, design-led, high-quality bar and furniture hire for any function, party or event. We currently offer our furniture hire services in London and surrounding areas. Get in touch at firstname.lastname@example.org.
Posted on 8th October 2018